Bike riders are customers who choose to arrive by bike. There’s a big opportunity for businesses to achieve growth by becoming bike-friendly.

More than ever, bike riders want to go from A to Business. There’s growing demand to stop, shop and spend at bike-friendly businesses of all different types, from local cafes right through to tourism destinations.

Being bike-friendly can be a point of difference for a business. It means the business can offer more customers more choice and freedom.